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E3 2015 | Electronic Entertainment Expo - June 16-18, 2015

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E3 2015 | Electronic Entertainment Expo - June 16-18, 2015

Immersive Entertainment

Attending E3 this year at the Los Angeles Convention Center, there was a subtle trend emerging. Well, maybe not so subtle. Here are some highlights from the press.

The Guardian: “Virtual reality is front and centre at the opening of the Electronic Entertainment Expo 2015 - better known as E3 - in Los Angeles, with Oculus, Sony and Microsoft all lined up to make it a technology battleground. Dan Ackerman, a senior editor at CNET, the online technology and consumer electronics review site, believes user-friendly VR might finally be here.”

WSJ: "Advances in virtual-reality technology and a growing appetite for smartphone apps are shaking up the $100 billion videogame industry, all the way down to the floor plan of its biggest annual trade show this week in Los Angeles. A year ago, six companies at E3 were dedicated to virtual reality. This year, there will be 27. Facebook Inc. ’s Oculus VR will continue a big reveal that began on Thursday at an hour-long event for the Oculus Rift headset. Microsoft, meanwhile, could pull back the curtain on its augmented-reality headset, HoloLens.At E3 this week, Facebook’s Oculus VR will continue a big reveal that began last week at an hour-long event for the Oculus Rift headset. Now that virtual-reality hardware is close to reaching consumers, it is crucial that software makers make experiences good enough to convince people to buy pricey new hardware. The market for virtual reality could be valued at more than $5 billion by 2018, according to KZero Worldswide, a U.K. consulting firm.The more immersive experience “could dramatically change the way people play games,” says Mike Olson, an analyst at Piper Jaffray."

MSN: "If there's any one trend that perfectly summed up E3 2015 it's virtual reality. Virtual reality was everywhere this year. Oculus VR, helming the emerging display device trend, had a massive booth to show off its own hardware and the software which powers Samsung's Gear. Sony dedicated a huge chunk of its PlayStation booth to its upcoming Project Morpheus VR headset. Even smaller VR headset companies like AntVR and MergeVR showed up."

Fast Company: “Before VR becomes a social platform, it must first appeal to the base most likely to jump on the new tech at launch...which is why it had such a big showing at E3 in the first place. Game content will be a major driving force out of the gate, and both Oculus and Sony were busy touting their future offerings.”

Gamespot: "This year's E3 seemed to be all about the games, but if you look through the cracks, you'll also see a lot of interesting hardware that found its way to the show. Virtual reality devices and demos continue to charge ahead into the proposed "future of gaming.”

ABCNews: "Virtual Reality takes center stage at [E3] convention."

Mashable: "If there's any one trend that perfectly summed up E3 2015 it's virtual reality. Virtual reality was everywhere this year. Oculus VR, of course, had a massive booth to show off its Oculus Rift headset and Samsung's Gear VR, for which it provides the software. Sony dedicated a huge chunk of its PlayStation booth to its upcoming Project Morpheus VR headset. And even smaller VR headset companies like AntVR and MergeVR showed up."

IBTimes: "E3 2015: VR dominates show with Oculus Rift, Sony Project Morpheus and Microsoft Hololens. Battle lines were clearly formed at the opening of E3, as gaming giants set the promise of virtual reality as the new battleground for this year's convention taking place this week in Los Angeles."

Marketplace.org: "Virtual reality is star of this year's E3. E3, one of gaming’s biggest events, kicks off Tuesday in Los Angeles. "From Call of Duty: Black Ops 3," which features female soldiers on the frontlines, to "Star Wars: Battlefront," dozens of video games are being unveiled. But one aspect of gaming, virtual reality, has the tech world buzzing."

Ogilvydo: "Virtual Reality and Augmented Reality Is Now Reality. As mentioned, virtual reality also had a very real presence. Sony’s Project Morpheus will work exclusively with the PlayStation 4 console, while Facebook-owned Oculus Rift from Oculus VR will be compatible with PC at launch and is reportedly in talks with Microsoft for use on Xbox One. I had the opportunity to use both products and they truly do feel immersive and futuristic, making games on televisions feel like a thing of the past. Oculus’s partnership with Microsoft will bring a TV experience to VR and has the potential to let everyone experience big screen entertainment without buying the big screen. All of the upcoming VR OEMs include some form of motion tracking and high definition displays with low latency, rendering motion sickness practically non-existent. Additionally HoloLens looks like it will change how people interact with games in a way no one has really thought of yet. My words can’t do it justice, so take a look at this stage demo to get an idea of how this could change the industry."

DigitalTrends: "Virtual reality companies put on a strong showing at this year's E3, and the appearance of Oculus' finalized consumer model gave us a taste of what's to come."

Gamestop: "More so than any year before it, E3 2015 will herald a major focus on the burgeoning market of virtual reality, according to high-street retailer GameStop. “There’s going to be a lot of gameplay at E3, and we’re excited to see that,” Bartel said. “We’re excited to have others see what we’ve seen already, which is fantastic innovation amongst these games. I think the other thing that’s going to take a lot of space and time at E3 is virtual reality,” he said. “I think that’s going to be something that a lot of people spend a lot of time on.”